Andy Sernovitz makes a great point about daily deals in this recent blog post. His argument in a nutshell? Don’t do a Groupon-style deal if you are going to feel cheated by the customers redeeming their deals. Daily deals only make sense if you can blow the socks off of every new customer that they bring in, thus converting all those new faces into loyal patrons.
Full article: How to Screw Up a Groupon | Andy Sernovitz | Damn, I Wish I’d Thought of That!
(Thanks to Troy over at Gener8tor for bringing this to our attention)
