If you’re reading this, you must have survived this week’s winter storm (also known as Draco or, more simply, “snowpocalypse”)! It’s been a quiet week, but we’re happy to be wrapping up what’s been an incredible year for SnowShoe. 2012 brought a lot for us to celebrate!

Thank you for all your support this year. Wishing you a happy, healthy, safe and warm holiday season!

-The SnowShoe team

Andy Sernovitz makes a great point about daily deals in this recent blog post.  His argument in a nutshell?  Don’t do a Groupon-style deal if you are going to feel cheated by the customers redeeming their deals.  Daily deals only make sense if you can blow the socks off of every new customer that they bring in, thus converting all those new faces into loyal patrons.

Full article: How to Screw Up a Groupon | Andy Sernovitz | Damn, I Wish I’d Thought of That!

(Thanks to Troy over at Gener8tor for bringing this to our attention)

As we approach the end of what has been an extremely exciting year for SnowShoe, we’re happy to announce another milestone! Over the weekend, we surpassed 4000 downloads of our native punchcard loyalty applications, bringing our total number of downloads up to 4026.

We’re excited about this number because it’s representative of how much we’re growing. In the few days since we passed 3000 downloads, we’ve added five new retail l0cations. Apps are now available for 12 retail locations.

If you’re a frequent customer at a store that uses a SnowShoe app, you can help us by posting to Facebook, Twitter and Foursquare about your experiences. You can also check out our participating retailers and start earning free stuff by checking out our apps on Google Play or the iTunes App Store.

Could your business benefit from using a SnowShoe punchcard app? Click here to get the details, or contact us to get things started.