Welcome to the SnowShoe blog!
We’re a Madison, Wisconsin-based startup developing simple, durable and inexpensive hardware for authenticating smartphone transactions. The goal of this blog is to be a look behind the curtains into the latest and greatest developments at SnowShoe, in Madison, and in our industry.
We’re in an industry and a city that are constantly growing, and we’re growing right along with them. So we’re here to let you know who we are, what we’re doing, what we care about, and, above all, to encourage you to share your thoughts with us.
We’re always interested in discussion and open to your criticism, so please read, comment, share, and enjoy. Let’s keep the conversation going.


What a handsome group though a little skinny and up-side-down, but no one is perfect! I follow you always and am soooo impressed with your accomplishments. Now if I only had a smart phone, but I might be too old to figure it out. GO JAMI!!!!!!
Having a pair hand-standers frame the rest of the team was a cool idea, however, the picture would be better if they were both facing the same direction.
Talented indeed!